My Genius Life Hacks

The Perfect Social Media Marketing Basics for Every Business

In today’s digital age, every business, be it an online store, a transportation company, or a real estate agency, needs a robust social media marketing system. At My Genius LifeHacks (MGLH), we’ve distilled the essence of a successful social media strategy into a step-by-step guide. Let’s dive in, using simple analogies to make each step crystal clear.

  1. Creating Personas:
    Think of personas as the different types of customers who walk into a store. There’s the hurried parent, the tech-savvy young adult, the meticulous accountant. Each has unique needs and preferences. By understanding these personas, businesses can tailor their offerings and communication.
  1. Determine Online Hangouts:
    Just as different age groups prefer different cafes or parks, different customer personas have their favorite online platforms. It’s about finding out where your potential customers like to ‘hang out’ online.
  1. Identify Engaging Content:
    Imagine a musician on a street corner. Some songs make people stop and listen, while others don’t. It’s crucial to figure out which ‘songs’ or content types resonate most with your audience.
  1. Review Content and Advertising Strategy:
    This is like a chef tasting the dish before serving. It’s about ensuring that the content and ads are flavorful and appealing to the target audience.
  1. Prioritize Social Media Channels:
    Not every store needs to be in every mall. Choose the ‘malls’ or platforms where your ‘store’ or business will get the most footfall.
  1. Craft a Content Strategy:
    Think of this as planning a diverse menu for a restaurant. Offer a mix of appetizers, main courses, and desserts – or in content terms, blogs, videos, and infographics.
  1. Design Attractive Branding:
    A store with a bright sign and clean windows attracts more customers. Similarly, visually appealing and branded content grabs attention online.
  1. Build a Community:
    It’s like hosting a party. Regularly invite people, engage them, and ensure they have a good time so they’ll want to come back.
  1. Plan for Three Months:
    Just as farmers plan their crops seasonally, plan your content and campaigns for the upcoming quarter. Know what to ‘plant’ and when to ‘harvest’.
  1. Execute and Review:
    This is the feedback loop. Like a baker tasting a batch of cookies and adjusting the recipe, review metrics and refine strategies based on results.


In the vast world of social media, it’s easy to feel lost. But with the right map and guidance, any business can navigate it successfully. At My Genius LifeHacks, we’re here to provide that guidance. Your Vision. Our Expertise. Endless Possibilities.