Logo
My Genius LifeHacks (MGLH) logo embodies synergy. While each element holds its own value, it is the combination of all three that completes the whole, much like a business. The three components of MGLH’s logo are:
⦁ the emblem
⦁ the dividing straight line
⦁ our name.
The emblem represents creativity, while the name signifies the brand’s identity. Though they may appear aesthetically separated by a straight dividing line on paper, in reality, they complement each other. One without the other would be incomplete.
Brand identity is a fusion of visuals and content, much like an emblem and a name united by a defining line. While visuals capture creativity, content anchors the brand’s essence. Separately, they have merit, but together they form a cohesive and compelling brand narrative.
In branding, as in design, the whole is greater than the sum of its parts.
The emblem, 7,000-year-old purple eternity symbol, is a testament to the brand’s commitment to lasting brand legacies while the lightbulb, intricately detailed with gears inside, embodies the essence of creativity and innovation, hinting at their out-of-the-box thinking. The eternity symbol, moving forward with its eight clockwise leaves, not only embodies progress but each leaflet symbolically represents a distinct category of service offered, making a mark on every facet of branding.
Purple, in logo design, connotes wisdom, nobility, and ambition, mirroring MGLH’s passion for fostering purposeful brands. The lavender magenta radiates a unique fusion of luxury and elegance, vibrating with dynamic energy that highlights a uniquely vibrant yet sophisticated approach. This color embodies imagination, innovation, and forward-thinking, encapsulating the brand’s trailblazing spirit. Complementing this palette, grey stands as a testament to MGLH’s commitment to professionalism and maturity. It underscores the brand’s practical approach to brand development, ensuring that creativity is always balanced with strategy. This shade not only speaks to their seasoned expertise but also to the dedication to maintaining equilibrium in every project
Gilroy Bold
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Gilroy Regular
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Gilroy Medium
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